Aniforte

About

This London-based pet supply retailer focuses on providing natural health products and supplements for dogs, cats, horses, and poultry. The company operates primarily as an online shop while also offering wholesale services to other retailers. Their product range includes raw feeding supplements, joint support formulas, salmon oil, and specialized nutrition products designed to support pet health through natural ingredients. The business emphasizes in-house production and careful selection of raw materials, working with veterinary practitioners to develop their supplement formulations. They offer products for various pet health needs including digestive support, coat care, and joint maintenance. The company also provides educational resources and maintains a subscription service that allows customers to receive regular deliveries of pet supplements. Pet owners can access their products through the online platform, which features a loyalty rewards program and free shipping options for qualifying orders. The retailer has built a customer base of over 250,000 pet owners and maintains active social media presence to share pet care information and product updates.