Choice First Dog Training

About

This London-based dog training service operates from Peckham Rye Park and specializes in science-backed, force-free training methods. Founded by Iona, a VSA-certified trainer with over a decade of hands-on experience, the business focuses on positive reinforcement techniques that avoid pain, force, or fear-based approaches. The service caters to dogs of all ages and behavioral challenges, offering specialized programs for puppies, adolescent dogs, and reactive dogs with behavioral issues. The training approach begins with a complimentary discovery call, followed by an initial consultation that can be conducted either online or in the client's home. Sessions are tailored to address specific challenges such as loose lead walking, recall training, impulse control, and confidence building. Pet owners can choose between individual sessions or discounted package deals, with one-on-one training walks available in 60 or 90-minute formats. The service extends beyond basic obedience training to include comprehensive behavioral support, making it suitable for dogs experiencing reactivity or other complex behavioral concerns. All training methods emphasize the wellbeing of both dogs and their owners, creating personalized training plans that address each family's unique circumstances and goals.