BELLY UP (Online Only)

About

This online pet food retailer specializes in premium, natural treats and meals for dogs and cats throughout Singapore. The company focuses exclusively on human-grade products that are grain-free and free from artificial additives, sourcing their inventory from suppliers around the world. Their product range includes single-ingredient treats, raw meals, wellness products, and pet lifestyle accessories, with particular emphasis on organic and natural formulations. The business was founded by a group of pet owners who were seeking higher-quality alternatives to conventional commercial pet food options available in retail stores. They offer free delivery on orders over $38 and maintain an active social media presence to engage with customers. A notable aspect of their business model involves donating a significant portion of their profits to animal welfare organizations. The company operates entirely online, allowing them to focus on product quality and customer service rather than maintaining physical retail locations. Pet owners can subscribe to their newsletter for information about pet nutrition and care tips.