Natural Dog Company (Singapore Authorised Distributor)

About

This Singapore-based pet supply retailer specializes in premium, natural treats and food products for dogs and cats. Operating under the brand name Belly Up, the business focuses on providing single-ingredient treats and chews that are grain-free and additive-free. The company sources its products ethically from various international suppliers and emphasizes human-grade quality standards for all items. Pet owners can browse categories including treats, raw meals, wellness products, and lifestyle accessories through their online platform. The business offers free delivery on orders exceeding $38 and maintains an active social media presence to engage with customers. Founded by a group of pet owners who were seeking higher-quality alternatives to conventional pet food, the company positions itself as a solution for parents wanting natural options for their animals. A portion of the business's proceeds is directed toward supporting animal welfare organizations. The retailer serves customers throughout Singapore from their Bedok North location and processes orders through their e-commerce website.